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All wars are won or lost before they are ever fought.
Sun Tzu
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Interpretation

What this quote means

Preparation and strategy determine the outcome of conflict before it even begins.

This quote by Sun Tzu emphasizes the importance of preparation and strategic planning in achieving success in any endeavor, particularly in war. It suggests that victory or defeat is often decided long before the actual confrontation, indicating that understanding one's strengths and weaknesses, as well as those of the opponent, is crucial for winning.

Themes

StrategyPreparationWarVictoryPlanning

In practice

Example use cases

In a leadership seminar, to illustrate the importance of strategic planning.

More from Sun Tzu

Who does not know the evils of war cannot appreciate its benefits.
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Great results, can be achieved with small forces.
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To capture an enemies army is better than to destroy it.
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The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.
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You can ensure the success of your attacks if you only attack places that are undefended. You can ensure the safety of your defense if you only hold positions that cannot be attacked. Therefore, that general is skillful in attack whose opponent does not know what to defend; and he is skillful in defense whose opponent does not know what to attack.
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If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.
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