The only way to truly conquer something, as every great philosopher and geneticist will tell you, is to love it.
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Anyone can do running. Running should be easy. It should be fun. It should include everyone. It shouldn't be a punishment for eating cheesecake, which is what we've turned it into.
Perhaps all our troubles - all the violence, obesity, illness, depression, and greed we can't overcome - began when we stopped living as Running People. Deny your nature, and it will erupt in some other, uglier way.
That was the real secret of the Tarahumara: they'd never forgotten what it felt like to love running. They remembered that running was mankind's first fine art, our original act of inspired creation. Way before we were scratching pictures on caves or beating rhythms on hollow trees, we were perfecting the art of combining our breath and mind and muscles into fluid self-propulsion over wild terrain. And when our ancestors finally did make their first cave paintings, what were the first designs? A downward slash, lightning bolts through the bottom and middle-behold, the Running Man.
Running is the heart of what it means to be human.
We've got a motto here-you're tougher than you think you are, and you can do more than you think you can.
The reason we race isn't so much to beat each other... but to be with each other.
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