I look for things that no one I know, even myself, would ever come up with. If your solution is something that your friends or family might come up w…

- Jeff Goodby

I do think that in some ways, the complexity of technology, the things that we all have to deal with in media, have created a new kind of person that…

- Jeff Goodby

Bob Scarpelli [of DDB] has told me I'd rot in hell for the commercials I've done, but I think he's kidding.

- Jeff Goodby

The biggest mistake young designers make is that they try to make their advertising look like advertising

- Jeff Goodby

Advertising shouldn't be like medicine. It should be like candy.

- Jeff Goodby