We are creatures of story, and the process of changing one mind or the whole world must begin with 'Once upon a time.'

- Jonathan Gottschall

The brain stays up all night telling stories while we sleep. We just call them dreams.

- Jonathan Gottschall

We are a species addicted to a stories.

- Jonathan Gottschall

Human minds yield helplessly to the suction of story. No matter how hard we concentrate, no matter how deep we dig in our heels, we just can't resist…

- Jonathan Gottschall

The storytelling mind is allergic to uncertainty, randomness, and coincidence. It is addicted to meaning. If the storytelling mind cannot find meanin…

- Jonathan Gottschall

The average daydream is about fourteen seconds long and we have about two thousand of them per day. In other words, we spend about half of our waking…

- Jonathan Gottschall

Story is where people go to practice the key skills of human social life.

- Jonathan Gottschall

Until recently we’ve only been able to speculate about story's persuasive effects. But over the last several decades psychology has begun a serious s…

- Jonathan Gottschall

If you want to burrow a message into a human mind. Work it into a story

- Jonathan Gottschall