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On the Web, usability is a necessary condition for survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website's information is hard to read or doesn't answer users' key questions, they leave. Note a pattern here?

Jakob Nielsen
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Jakob Nielsen's Popular Quotes

Designers are not users.

- Jakob Nielsen

Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will …

- Jakob Nielsen

To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations …

- Jakob Nielsen

...pay attention to what users do, not what they say.

- Jakob Nielsen

Information Overload = "information pollution"

- Jakob Nielsen

Clear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less.

- Jakob Nielsen

Three Tips: Simplify, Simplify, Simplify.

- Jakob Nielsen

The web is the ultimate customer-empowering environment. He or she who clicks the mouse gets to decide everything. It is so easy to go elsewhere; all…

- Jakob Nielsen

A bad website is like a grumpy salesperson.

- Jakob Nielsen
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