What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.
Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day. - Beth Comstock
Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.
- Beth Comstock
Our job is to understand where the market is heading and translate that into practical action. - Beth Comstock
Our job is to understand where the market is heading and translate that into practical action.
An idea doesn't count if you can't use it - Beth Comstock
An idea doesn't count if you can't use it
In big companies projects have to scale and Lean Startup help us to do it - Beth Comstock
In big companies projects have to scale and Lean Startup help us to do it
Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context an… - Beth Comstock
Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context an…
The more passionate that someone is about something, the more you have to listen to them. - Beth Comstock
The more passionate that someone is about something, the more you have to listen to them.
Marketing is about innovation. - Beth Comstock
Marketing is about innovation.
Know thyself. Know the customer. Innovate. - Beth Comstock
Know thyself. Know the customer. Innovate.
You can't sell anything if you can't tell anything. - Beth Comstock
You can't sell anything if you can't tell anything.
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