The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.

- Marshall Mcluhan

The computer is the most extraordinary of man's technological clothing; it's an extension of our central nervous system. Beside it, the wheel is a me…

- Marshall Mcluhan

I don't want them to believe me, I just want them to think.

- Marshall Mcluhan

People hope that if they scream loudly enough about "values" then others will mistake them for serious, sensitive souls who have higher and nobler pe…

- Marshall Mcluhan

There are many people for whom 'thinking' necessarily means identifying with existing trends.

- Marshall Mcluhan

There are no passengers on spaceship earth. We are all crew.

- Marshall Mcluhan

We are all robots when uncritically involved with our technologies.

- Marshall Mcluhan

All media exist to invest our lives with artificial perceptions and arbitrary values.

- Marshall Mcluhan

The wheel is an extension of the foot, the book is an extension of the eye, clothing an extension of the skin, electric circuitry an extension of the…

- Marshall Mcluhan