Evil is not likely to result where people firmly believe that ends do not justify the means.

- Roy Baumeister

For most of us... the problem is not a lack of goals but rather too many of them.

- Roy Baumeister

People with high but unstable self-esteem exhibit the greatest hostility.

- Roy Baumeister

Most of the problems that plague our society - addiction, overeating, crime, domestic violence, prejudice, debt, unwanted pregnancy, educational fail…

- Roy Baumeister

Researchers were surprised to find that people with strong self-control spent less time resisting desires than other people did. . . . people with go…

- Roy Baumeister

Trophies should go to the winners. Self-esteem does not lead to success in life. Self-discipline and self-control do, and sports can help teach those.

- Roy Baumeister

Willpower is what separates us from the animals. It's the capacity to restrain our impulses, resist temptation - do what's right and good for us in t…

- Roy Baumeister

Willpower is a muscle that can be strengthened.

- Roy Baumeister

The societal pursuit of high self-esteem for everyone may literally end up doing considerable harm.

- Roy Baumeister