Confusing a targeted audience is one of the necessary ingredients for effective mind control.

- Joost Meerloo

In my own experience, I have been amazed to see how unrealistic are the bases for political opinion in general. Only rarely have I found a person who…

- Joost Meerloo

Pavlov's findings were that some animals learned more quickly if rewarded (by affection, by food, by stroking) each time they showed the right respon…

- Joost Meerloo

Ready made opinions can be distributed day by day through the press, radio, and so on, again and again, till they reach the nerve cell and implant a …

- Joost Meerloo

He who dictates and formulates the words and phrases we use, he who is master of the press and radio, is master of the mind. Repeat mechanically your…

- Joost Meerloo

Puzzlement and doubt are, however, already crimes in the totalitarian state. The mind that is open for questions is open for dissent. In the totalita…

- Joost Meerloo

The big lie and monotonously repeated nonsense have more emotional appeal in a cold war than logic and reason.

- Joost Meerloo

The bulk of the totalitarian-minded in the democratic societies are men and women who are attracted to this destructive way of life for inner emotion…

- Joost Meerloo

The tension of a mysterious danger is even more unbearable than danger itself. People hate the vacuum of an unknown situation. They want security. Th…

- Joost Meerloo