To the generous mind the heaviest debt is that of gratitude, when it is not in our power to repay it.
Benjamin FranklinRead
Would you persuade, speak of interest, not of reason.
Interpretation
What this quote means
Focus on what captivates people's interests rather than solely appealing to their logic.
In this quote, Benjamin Franklin emphasizes the importance of engaging others by appealing to their interests and emotions rather than just presenting logical arguments. He suggests that persuasion is more effective when one resonates with what the audience cares about, as this approach fosters connection and influence.
Themes
PersuasionInterestCommunicationEmotionInfluence
In practice
Example use cases
In a leadership presentation, one might reference this quote to highlight the importance of emotional engagement.
More from Benjamin Franklin
All quotes βHe'll cheat without scruple, who can without fear.
Benjamin FranklinRead
[E]very Man who comes among us, and takes up a piece of Land, becomes a Citizen, and by our Constitution has a Voice in Elections, and a share in the Government of the Country.
Benjamin FranklinRead
Our Constitution is in actual operation; everything appears to promise that it will last; but in this world nothing is certain but death and taxes.
Benjamin FranklinRead
Let honesty and industry be thy constant companions, and spend one penny less than thy clear gains; then shall thy pocket begin to thrive; creditors will not insult, nor want oppress, nor hungerness bite, nor nakedness freeze thee
Benjamin FranklinRead
I think that a young state, like a young virgin, should modestly stay at home, and wait the application of suitors for an alliance with her; and not run about offering her amity to all the world; and hazarding their refusal. Our virgin is a jolly one; and tho at present not very rich, will in time be a great fortune, and where she has a favorable predisposition, it seems to me well worth cultivating.
Benjamin FranklinRead
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