Study the methods of your competitors and do the exact opposite.

- David Ogilvy

Tell the truth, but make the truth fascinating.

- David Ogilvy

Write the way you talk. Naturally.

- David Ogilvy

Every advertisement is part of the long term investment in the personality of the brand.

- David Ogilvy

When you advertise fire extinguishers, open with the fire.

- David Ogilvy

If you can’t be brilliant, at least be memorable

- David Ogilvy

Don't count the people that you reach, reach the people who count

- David Ogilvy

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

- David Ogilvy

Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

- David Ogilvy