Write to one person, not a million.
Somebody finally has to get out an ad, often after hours. Somebody has to stare at a blank piece of paper. Probably nothing was ever more bleak. This… - Fairfax M. Cone
Somebody finally has to get out an ad, often after hours. Somebody has to stare at a blank piece of paper. Probably nothing was ever more bleak. This…
- Fairfax M. Cone
Advertising is what you do when you can't go see somebody. That's all it is. - Fairfax M. Cone
Advertising is what you do when you can't go see somebody. That's all it is.
Write to one person, not a million. - Fairfax M. Cone
Good advertising is written from one person to another. When it is aimed at millions it rarely moves anyone. - Fairfax M. Cone
Good advertising is written from one person to another. When it is aimed at millions it rarely moves anyone.
Our job if I can see straight and hear clearly and understand ~ is to make advertising and run advertising that is seen and read and heard ~ and reme… - Fairfax M. Cone
Our job if I can see straight and hear clearly and understand ~ is to make advertising and run advertising that is seen and read and heard ~ and reme…
A desirable advertisement will be reasonable, but never dull ... original, but never self-conscious ... imaginative, but never misleading. - Fairfax M. Cone
A desirable advertisement will be reasonable, but never dull ... original, but never self-conscious ... imaginative, but never misleading.
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