A writer must know how people read, what are the main sources of reading errors, and what can be done to possibly forestall them.

- Rudolf Flesch

Creative thinking may mean simply the realization that there's no particular virtue in doing things the way they have always been done.

- Rudolf Flesch

If you go through any newspaper or magazine and look for active, kicking verbs in the sentences, you will realize that this lack of well used verbs i…

- Rudolf Flesch

You can't build a vocabulary without reading. You can't meet friends if you ... stay at home by yourself all the time. In the same way, you can't bui…

- Rudolf Flesch

Say what you have to say, and then stop.

- Rudolf Flesch

I say, don't read the classics - try to discover your own classics; every life has its own.

- Rudolf Flesch

Abstract ideas are the patterns two or more memories have in common.

- Rudolf Flesch