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You'll attract the employees you need if you can explain why your mission is compelling: not why it's important in general, but why you're doing something important that no one else is going to get done.

Peter Thiel
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Peter Thiel's Popular Quotes

The something of somewhere is mostly just the nothing of nowhere.

- Peter Thiel

EVERY MOMENT IN business happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a s…

- Peter Thiel

When you are starting a new business you don't want to go after giant markets. You want to go after small markets and take over those markets quickly.

- Peter Thiel

The most successful businesses have an idea for the future that's very different from the present.

- Peter Thiel

Competition is overrated. In practice it is quite destructive and should be avoided wherever possible. Much better than fighting for scraps in existi…

- Peter Thiel

The best entrepreneurs know this: every great business is built around a secret that’s hidden from the outside. A great company is a conspiracy to ch…

- Peter Thiel

The most contrarian thing of all is not to oppose the crowd but to think for yourself.

- Peter Thiel

Today's 'best practices' lead to dead ends; the best paths are new and untried.

- Peter Thiel

Every business is successful exactly to the extent that it does something others cannot.

- Peter Thiel
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