What’s working, and how can we do more of it?

- Chip Heath

The more we reduce the amount of information in an idea, the stickier it will be.

- Chip Heath

The first problem of communication is getting people's attention.

- Chip Heath

When you’re at the beginning, don’t obsess about the middle, because the middle is going to look different once you get there.

- Chip Heath

Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we m…

- Chip Heath

Just look for a strong beginning and a strong ending and get moving.

- Chip Heath

What looks like resistance is often a lack of clarity.

- Chip Heath

To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my…

- Chip Heath

The Aha! experience is much more satisfying when it's preceded by the huh experience.

- Chip Heath