Quotes on Aloud

When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance.

It's never said out aloud, or in so many words, but for many urban, upper caste Indians, 'the backwards' are precisely that - citizens of the hinterland, ungainly and otherworldly - an inconvenient blemish on their shining, gleaming future.