Quotes on Brochures

First we thought the PC was a calculator. Then we found out how to turn numbers into letters with ASCII — and we thought it was a typewriter. Then we discovered graphics, and we thought it was a television. With the World Wide Web, we've realized it's a brochure.

If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.

Sheer scholarship alone cannot reveal to us the gospel of grace. We must never allow the authority of books, institutions, or leaders to replace the authority of KNOWING Jesus Christ personally and directly. When the religious views of others interpose between us and the primary experience of Jesus as the Christ, we become unconvicted and unpersuasive travel agents handing out brochures to places we have never visited.

Software suppliers are trying to make their software packages more 'user-friendly'... Their best approach so far has been to take all the old brochures and stamp the words 'user-friendly' on the cover.