You cannot choose your battlefield, The Gods do that for you; But you can plant a standard Where a standard never flew..

If you hype something and it succeeds, you're a genius - it wasn't a hype. If you hype it and it fails, then it was just a hype..

The most powerful concept in marketing is owning a word in the prospects mind..

You learn far more from negative leadership than from positive leadership. Because you learn how not to do it. And, therefore, you learn how to do it..

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pret….

Every company has two organizational structures: The formal one is written on the charts; the other is the everyday relationship of the men and women….

You can't feel the need to be liked in public life, because if you do you will compromise the principles that are so important to the public having c….

30% of all people will never believe you. Do not allow your colleagues and employees to work for you. Instead, let them work for a common goal..

It's better to be first in the mind than to be first in the marketplace..

Organizations exist to enable ordinary people to do extraordinary things..

A powerful new idea can kick around unused in a company for years, not because its merits are not recognized, but because nobody has assumed the resp….

The difference in winning & losing is most often, not quitting..

Find the right people, not the best people..

Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better..

Sometimes when you follow your dream; it opens the door for others to be able to follow theirs..

The #1 guideline to success is you must be in business for yourself. When you work for someone else, you sell your time at wholesale to your employer….

It has become dramatically clear that the foundation of corporate integrity is personal integrity..

Markets change, tastes change, so the companies and the individuals who choose to compete in those markets must change..

If I were in this business only for the business, I wouldn't be in this business..

I think that being a producer is business and being an actor is art..

A man to carry on a successful business must have imagination. He must see things in a vision, a dream of the whole thing..