Even in the face of massive competition, don't think about the competition. Just think about the customer..

We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experi….

Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organization's makeup and succe….

Leadership is the art of getting someone else to do something you want done because he wants to do it..

Make your work to be in keeping with your purpose.

All one needs is a computer, a network connection, and a bright spark of initiative and creativity to join the economy..

Ours is not the task of fixing the entire world at once, but of stretching out to mend the part of the world that is within our reach..

If you can't feed a team with two pizzas, it's too large..

If trade undermines life, narrows it or impoverishes it, then it can destroy the world. If it enhances life, then it can better the world..

I never said it would be easy. Giving up is easy..

Knowledge rests not upon truth alone, but upon error also..

There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second..

It is easier to do a job right than to explain why you didn't..

In the ordinary business of life, industry can do anything which genius can do, and very many things which it cannot..

Just really, really believe in what you're trying to do. Don't let people alter that. Let people advise you and lead you down paths to make smart bus….

I'm not out there trying to get press for myself nor am I trying to convince anybody that I'm living any kind of a life. I'm actually trying to convi….

Ideas are commodity. Execution of them is not..

You can't run a business without taking risks..

A business must have a conscience as well as a counting house..

Nike is a marketing-oriented company, and the product is our most important marketing tool..

A satisfied customer is the best business strategy of all..