There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
David OgilvyRead
Topic
66 quotes
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
If I could have just 1 per cent of the money spent on global armaments, no one in this world would go to bed hungry.
World military spending has now risen to over $1.2 trillion. This incredible sum represents 2.5 per cent of GDP (global gross domestic product). Even if 1 per cent of it were redirected towards development, the world would be much closer to achieving the Millennium Development Goals.
Do not stand on a high pedestal and take 5 cents in your hand and say, here, my poor man, but be grateful that the poor man is there, so by making a gift to him you are able to help yourself.It is not the reciever that is blessed, but it is the giver.Be thankful that you are allowed to exercise your power of benevolence and mercy in the world, and thus become pure and perfect.
Fifteen per cent of the population believe the moon landing was actually staged in a movie lot in Arizona and somewhat fewer still believe the Earth is flat. I think they all get together with the global warming deniers on a Saturday night and party
I had supposed until that time that it was quite common for parents to love their children, but the war persuaded me that it is a rare exception. I had supposed that most people liked money better than almost anything else, but I discovered that they liked destruction even better. I had supposed that intellectuals frequently loved truth, but I found here again that not ten per cent of them prefer truth to popularity.
I never write "metropolis" for seven cents when I can write "city" and get paid the same.
According to the estimate of a prominent advertising firm, above 90 per cent, of the earning capacity of the prominent nostrums is represented by their advertising. And all this advertising is based on the well-proven theory of the public's pitiable ignorance and gullibility in the vitally important matter of health.
Maybe 23 cents doesn't sound like a lot to someone with a Swiss bank account, Cayman Island Investments and an IRA worth tens of millions of dollars. But Governor Romney, when we lose 23 cents every hour, every day, every paycheck, every job, over our entire lives, what we lose can't just be measured in dollars.
My guess is that well over eighty per cent. of the human race goes through life without having a single original thought.
I was told I had a two per cent chance of getting pregnant, so I say she's a two per cent baby.
Five per cent vision is better than no vision at all. Five per cent hearing is better than no hearing at all. Five per cent flight efficiency is better than no flight at all. It is thoroughly believable that every organ or apparatus that we actually see is the product of a smooth trajectory through animal space, a trajectory in which every intermediate stage assisted survival and reproduction.
In Hollywood a girl's virtue is much less important than her hairdo. You're judged by how you look, not by what you are. Hollywood's a place where they'll pay you a thousand dollars for kiss, and fifty cents for your soul. I know, because I turned down the first offer often enough and held out for the fifty.
A poor man is not the one without a cent. A poor man is the one without a dream.
Ninety per-cent of what we worry about never happens, yet we worry and worry. What a horrible way to go through life! What a horrible thing to do to your colon!
I know I fib a good deal. After all, a woman's charm is fifty per cent illusion, but when a thing is important I tell the truth. - Blanche Scene II
In 1973, women got 59 cents on the dollar; now we are getting 74 cents on the dollar. In the area of finance and business, we are at 68 cents on the dollar.
We economists don't know much, but we do know how to create a shortage. If you want to create a shortage of tomatoes, for example, just pass a law that retailers can't sell tomatoes for more than two cents per pound. Instantly you'll have a tomato shortage. It's the same with oil or gas.
As long as I live under the capitalistic system I expect to have my life influenced by the demands of moneyed people. But I will be damned if I propose to be at the beck and call of every itinerant scoundrel who has two cents to invest in a postage stamp. This, sir, is my resignation.
Every cent we earn from Crocodile Hunter goes straight back into conservation. Every single cent.
You know most people live ninety per cent in the past, seven per cent in the present, and that only leaves them three per cent for the future.
Subscribe for the occasional hand-picked quote. No noise.