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Typography at its best is a visual form of language linking timelessness and time.
Any fool can make soap. It takes a clever man to sell it.
Having a favorite color is like having a favorite lung.
Certainty is a closing of the mind. To create something new you must have doubt.
Everyone interested in licensing our field might note that the reason licensing has been invented is to protect the public, not designers or clients. 'Do no harm' is an admonition to doctors concerning their relationship to their patients, not to their fellow practitioners or the drug companies. If we were licensed, telling the truth might become more central to what we do.
Art is sort of an experimental station in which one tries out living.
There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.
The work needs to get out of your head and on to the table, and it needs to be done from the heart.
The truth is, it's not the idea, it's never the idea, it's always what you do with it.
A bad website is like a grumpy salesperson.
What I feel fortunate about is that I'm still astonished, that things still amaze me. And I think that that's the great benefit of being in the arts, where the possibility for learning never disappears, where you basically have to admit you never learn it.
Our job is to bring the dead facts to life.
Design is more than just a few tricks to the eye. It's a few tricks to the brain.
As the saying goes, type is a beautiful group of letters, not a group of beautiful letters.
The last person I ever want working for me is someone who says 'that's not in my job description.
Imitation can be commercial suicide.
Typography is to literature as musical performance is to composition: an essential act of interpretation, full of endless opportunities for insight or obtuseness.
Google has the functionality of a really complicated Swiss Army knife, but the home page is our of approaching it closed... It's simple, it's elegant you can slip it in your pocket, but it's got the great doodad when you need it
Good design allows things to operate more efficiently, smoothly, and comfortably for the user. That's the real source of advantage. Businesses have started to understand this, so good design will become the price of entry. ... Customers appreciate good design. While they can't necessarily point out what specifically makes it good, they know it feels better. There's a visceral connection. They are willing to pay for it, if you give them a great experience.
Think more design less
Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.
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