The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways.
Richard BransonRead
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The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways.
Most things don't work out as expected, but what happens instead often turns out to be the good stuff.
I'm not in this world to live up to your expectations and you're not in this world to live up to mine.
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