Quotes on Fire Extinguishers

You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull. When you advertise fire-extinguishers, open with the fire.

Our dependence on fossil fuels amounts to global pyromania, and the only fire extinguisher we have at our disposal is renewable energy.