My own sense and taste in 3D films has been I don't really like it when it feels like it's a gimmick and it's coming at me, it's flying at me..
I often talked to Bing Crosby, and while I liked him, I never understood why he was so popular. To me his voice was just a gimmick..
When you're in business, if you have some sort of gimmick it's a huge advantage..
If you are going to be a big personality, you've got to have some kind of characteristic gimmick..