Vaisey looked like a startled earwig..

I prefer true over happy now..

Nothing can come out of nothing, any more than a thing can go back to nothing..

You have to have something to put your work in otherwise it's not valid.

Avoid the "hard-to-grasp" headline - the headline that requires thought and is not clear at first glance..

I make movies for money, exclusively for money..

Unsuccessful headlines were not written without a strong appeal, but it was the wrong appeal for that product and that audience..

Remember that the headline and the appeals are ONE AND THE SAME. In successful ads, the appeal is almost always expressed in the headline..

Headlines don't sell papes. Newsies sell papes..

I don't want a headline saying 'Kennedy suggests this or implies that.'.

Tough talk often draws headlines, but war rarely conforms to slogans..

The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest.