A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
Scott D. CookRead
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6 quotes
A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
I believe that music is connected by human passions and curiosities rather than by marketing strategies.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
The best marketing strategy is to destroy your industry before your competition does.
Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.
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