No matter what your product is, you are ultimately in the education business. Your customers need to be constantly educated about the many advantages….
In the field of marketing . . . the trend toward selling [has] reached something of a nadir with the unveiling . . . of so-called subliminal projecti….
The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, re….
If you look at the expenses of a great pharmaceutical company, they pay between about 10 to 15 percent of their expenses for research, but they use 3….
If the same energy went into marketing movies to women as they do on the other demographics we might see more of a spike..
I was making commercials. That's how I learned the craft. That was the marketing part of it: directing commercial for TV. It wasn't the most common t….
Bring the best of your Authentic Self to every opportunity..
The difference between Sales and Marketing is that Marketing owns the message and Sales owns the relationship..
Drug companies should not be allowed to reap excessive profits or spend unreasonable amounts on marketing if they want to receive support that is des….
Create content that satisfies your uber goals and desires..
Any idea is only as valuable as its ability to solve a problem..
Don’t optimize for conversions, optimize for revenue..
We in America have some grand ideals - and some very strong ideals - but a lot of times, those ideals are used for marketing..
Never forget this simple truism: Forecasting is marketing, plain and simple..
My background is that I've spent a lot of time marketing entertainment. One of the old saws in package goods is you can take something that is popula….
You can't sell anything if you can't tell anything..
Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, a….
Half the money I spend on advertising is wasted; the trouble is I don't know which half..
Marketing and press kicks up dust. It gets in your eye, and then you’re not focusing on the product..
People really do want simpler, cleaner food, but this isn't about marketing, it's about delivering..
Sell-sell-sell sales methods simply do not work on social media..