This is not your father's marketing. Instead of "do it right no matter what", search marketing demands that you "do it wrong quickly and then fix it"..
The temptation to be popular may prioritize public opinion above the word of God. Political campaigns and marketing strategies widely employ public o….
The characteristic feature of capitalism that distinguishes it from pre-capitalist methods of production was its new principle of marketing. Capitali….
What can we say about a marketing culture that so openly feeds and colludes with obsession? The Disney empire has developed this to an unprecedented ….
Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you….
In the marketing society, we seek fulfillment but settle for abundance. Prisoners of plenty, we have the freedom to consume instead of our freedom to….
Marketing and advertising are incredibly exciting and creative functions. They are central to the creation of brands and to the creation of sustainab….
Business and its logic of productivity have become the reference point in a society that thinks marketing every time it opens its mouth..
People don't want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights..
When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done..
A lot of artists have been persuaded into doing whatever they can do to gain attention. The media, of course, will position and promote the worst of ….
If I was down to the last dollar of my marketing budget I'd spend it on PR!.
If you're a good marketing person, you have to be a little crazy..
The great myth is the manager as orchestra conductor. It's this idea of standing on a pedestal and you wave your baton and accounting comes in, and y….
Your time as the entrepreneur is worth hundreds of dollars an hour. If you are doing tasks you could hire out, those are stopping you from earning th….
Genre categorization is a capitalist (rather than artistic) thing, a symptom of marketing and major-chain bookshelf placement..
True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It ask….
The way you can understand all of the Social Media is as the creation of a new kind of public space..
You should always have a product that has nothing to do with who you are or what people think about you... so that you never start thinking that your….
The marketing is just as important as the music, almost..
If you can get people who don't know about you to know about you (marketing), and you can convert them into customers (sales), and once they're custo….