Quotes on Mission Statement

Most people believe that great leaders are distinguished by their ability to give compelling answers. This profound book shatters that assumption, showing that the more vital skill is asking the right questions…. Berger poses many fascinating questions, including this one: What if companies had mission questions rather than mission statements? This is a book everyone ought to read—without question.

Creating and integrating an empowering personal mission statement is one of the most important investments we can make.

I am guided by the vision of what I believe this show can be. Originally our goal was to uplift, enlighten, encourage and entertain through the medium of television. Now, our mission statement for The Oprah Winfrey Show is to use television to transform people's lives, to make viewers see themselves differently and to bring happiness and a sense of fulfillment into every home.

An empowering mission statement has to become a living document, part of our very nature, so that the criteria we've put into it are also in us, in the way we live our lives day by day.

A personal mission statement becomes the DNA for every other decision we make.

A mission statement is not something you write overnight... But fundamentally, your mission statement becomes your constitution, the solid expression of your vision and values. It becomes the criterion by which you measure everything else in your life.