Quotes on Patagonia

A bad review is even less important than whether it is raining in Patagonia.

Doing risk sports had taught me another important lesson: never exceed your limits. You push the envelope and you live for those moments when you’re right on the edge, but you don’t go over. You have to be true to yourself; you have to know your strengths and limitations and live within your means. The same is true for a business. The sooner a company tries to be what it is not, the sooner it tries to ‘have it all,’ the sooner it will die.

At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'.