I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.
David OgilvyRead
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I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.
I like to talk about my obsession with french fries because I don't want people to think that 'Let's Move' is about complete, utter deprivation. It's about moderation and real-life changes and ideas that really work for families.
We are looking for a way to feel more real, but we do not realize that to feel more real we have to push ourselves further into the unknown.
Pseudo faith always arranges a way out to serve in case God fails it. Real faith knows only one way and gladly allows itself to be stripped of any second way or makeshift substitutes. For true faith, it is either God or total collapse.
Treating an identity as an illness invites real illness to make a braver stand.
Vision is a lot more than putting a plaque on the wall. A real vision is lived, not framed.
The real beginning of influence comes as others sense you are being influenced by them - when they feel understood by you - that you have listened deeply and sincerely, and that you are open.
Real culture lives by sympathies and admirations, not by dislikes and disdains; under all misleading wrappings it pounces unerringly upon the human core.
Real things in the darkness seem no realer than dreams.
Real music is always revolutionary, for it cements the ranks of the people; it arouses them and leads them onward.
In order to understand, it is immensely important for the person who understands to be located outside the object of his or her creative understanding—in time, in space, in culture. For one cannot even really see one's own exterior and comprehend it as a whole, and no mirrors or photographs can help; our real exterior can be seen and understood only by other people, because they are located outside us in space, and because they are others.
So many things--nay every real thing--is good if only it will be humble and ordinate.
A revival may be expected when Christians have a spirit of prayer for a revival. That is, when they pray as if their hearts were set upon it. When Christians have the spirit of prayer for a revival. When they go about groaning out their hearts desire. When they have real travail of soul.
No one is as real to me as people in the novel. It grows like a living thing. When I realize they do not exist except in my mind I have a feeling of sadness, looking around for them, as if the half-empty cafe were a place I had once come to with friends who had all moved away.
If the child is left to himself, he will think more and better, if less showily. Let him go and come freely, let him touch real things and combine his impressions for himself.
The spiritual life is not a life before, after, or beyond our everyday existence. No, the spiritual life can only be real when it is lived in the midst of the pains and joys of the here and now.
Our real blessings often appear to us in the shape of pains, losses and disappointments; but let us have patience and we soon shall see them in their proper figures.
Your school may have done away with winners and losers, but life HAS NOT. In some schools they have abolished failing grades and they'll give you as MANY TIMES as you want to get the right answer. This doesn't bear the slightest resemblance to ANYTHING in real life.
Our modern lifestyle is not a political creation. Before 1700, everybody was poor as hell. Life was short and brutish. It wasn't because we didn't have good politicians; we had some really good politicians. But then we started inventing - electricity, steam engines, microprocessors, understanding genetics and medicine and things like that. Yes, stability and education are important - I'm not taking anything away from that - but innovation is the real driver of progress.
What gives the artist real prestige is his imitators.
As time went on, we learned to arm ourselves in our different ways. Some of us with real guns, some of us with more ephemeral weapons, an idea or improbable plan or some sort of formulation about how best to move through the world. An idea that will let us be. Protect us and keep us safe. But a weapon nonetheless.
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