Quotes on Semiotics

The good of a book lies in its being read. A book is made up of signs that speak of other signs, which in their turn speak of things. Without an eye to read them, a book contains signs that produce no concepts; therefore it is dumb.

Semiotics is a general theory of all existing languages... all forms of communication - visual, tactile, and so on... There is general semiotics, which is a philosophical approach to this field, and then there are many specific semiotics.

An academic discipline, or any other semiotic domain, for that matter, is not primarily content, in the sense of facts and principles. It is rather primarily a lived and historically changing set of distinctive social practices. It is in these practices that 'content' is generated, debated, and transformed via certain distinctive ways of thinking, talking, valuing, acting, and, often, writing and reading.