A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
Scott D. CookRead
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5 quotes
A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
What we need is to think strategically about development, analyzing a country's potential role in its region and the world in search of opportunities for growth. Platforms like the Global Social Business Summit can facilitate the process on bringing about change.
What we are trying to do is to create a social business in Bangladesh, a joint venture to create restaurants for common people. Good, healthy food at affordable prices so that people don't have to opt for food that is unhealthy and unhygienic.
I am proposing to create another kind of business, based on "selflessness" that is in all of us. I am calling it social business.
Help the people in your network. And let them help you.
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