A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
Scott D. CookRead
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3 quotes
A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
By simply capitalizing on core strengths and knowledge, companies and entrepreneurs can engage in an emerging business model that will enable them to create - and demonstrate - real, sustainable social impact in society.
The remarkable social impact and economic success of the Internet is in many ways directly attributable to the architectural characteristics that were part of its design. The Internet was designed with no gatekeepers over new content or services.
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