I don't think that success is the premise to what is good or bad..
Typography is a minor technicality of civilized life..
I discovered that I never really used Helvetica but I like to look at it. I like the VW beetle, too, although I've never driven one..
By all means break the rules..
Typography exists to honor content..
It is freely admitted that this "testing" is far from ideal and could even be described as anecdotal..
By the year 2000 every secretary will have a favorite typeface..
The better people communicate, the greater will be the need for better typography-expressive typography..
Typography can be as exciting as illustration and photography..
If you love it, you don't know much about typography. And if you hate it, you really don't know much about typography either and you should get anoth….