Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing i….

Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing ….

Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research..

More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods..

The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can ….

Advertising and promotion alone will not sustain a bad product or a product that is not right for the times..

Without an organisation that can work together, sometimes over a very long period, it's difficult to see new projects to fruition..

We all learn by imitating, as children, as students, as novices in the world of business. And then we grow up and learn to blend our innate abilities….

In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because ….

I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making..

We don't believe in market research for a new product unknown to the public. So we never do any..

We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive..

Our plan is to lead the public with new products rather than ask them what kind of products they want..

While the United States has been busy creating lawyers, we have been busier creating engineers..

The public does not know what is possible. We do..

To gain profit is important, but you must invest to build up assets that you can cash in in the future..

If you don't want Japan to buy it, don't sell it..

We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices..

I often say to my assistants, "Never trust anybody," but what I mean is that you should never trust someone else to do a job exactly the way you woul….

Americans make money by playing `money games,' namely mergers, acquisitions, by simply moving money back and forth ... instead of creating and produc….

I believe people work for satisfaction..