I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or deci….

The "patron saint" of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country unti….

There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self de….

Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things..

All you need is the best product in the world, the most efficient production in the world and global marketing..

We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them..

If you go through life convinced that your way is always best, all the new ideas in the world will pass you by..

The most important mission for a Japanese manager is to develop a healthy relationship with his employees, to create a familylike feeling within the ….

There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies..

The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers..

If we do our best and make efforts, a peaceful and great future will become ours without fail. Whether we succeed or not depends on the strength of o….

Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable..

From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability….

My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United State….

I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an ….

I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee..