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From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.
Akio Morita
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Interpretation

What this quote means

The quote emphasizes the significance of recognizing and nurturing the inherent creativity within individuals.

Akio Morita suggests that creativity is a fundamental trait present in everyone, but many individuals struggle to tap into this potential. From a management perspective, it is crucial to create an environment that encourages and cultivates this creativity, enabling individuals to fully leverage their unique abilities for innovation and problem-solving.

Themes

CreativityManagementInnovationPotentialNurturing

In practice

Example use cases

In a team meeting, you can highlight this quote to encourage your teammates to share their creative ideas.

More from Akio Morita

You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.
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We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.
Akio MoritaRead

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