Bernard Arnault

Mastering the paradox of star brands is very difficult and rare - fortunately.

It is not enough to have a talented designer; the management must be inspired too. The creative process is very disorganised; the production process has to be very rational.

I think in business, you have to learn to be patient. Maybe I'm not very patient myself. But I think that I've learned the most is be able to wait for something and get it when it's the right time.

When you are on the management side, you still have to understand the artistic sensibility so that there is a dialogue with the creative side.

What made Louis Vuitton famous was the quality. We don't do marketing; we just create products which are exceptional in their design and craftsmanship.

It's very important that when you have a designer like Marc Jacobs, who is a genius, you give him complete freedom.