Mastering the paradox of star brands is very difficult and rare - fortunately.
Bernard ArnaultRead
It is not enough to have a talented designer; the management must be inspired too. The creative process is very disorganised; the production process has to be very rational.
Interpretation
What this quote means
Both creativity and management need inspiration for success.
Bernard Arnault emphasizes the importance of not just having talented designers in a creative setting, but also highlights the necessity for management to be inspired. The quote underlines that while creativity can be chaotic and unstructured, the processes that bring creative ideas to fruition must be rational and organized. This balance between inspiration and rationality is crucial for effective leadership in any creative industry.
Themes
CreativityManagementInspirationDesignProcess
In practice
Example use cases
This quote can be used in a leadership seminar to emphasize the importance of inspiration in management.
More from Bernard Arnault
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When you are on the management side, you still have to understand the artistic sensibility so that there is a dialogue with the creative side.
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It's very important that when you have a designer like Marc Jacobs, who is a genius, you give him complete freedom.
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