It is a critical job of any entrepreneur to maximize creativity, and to build the kind of atmosphere around you that encourages people to have ideas. That means open structures, so that accepted thinking can be challenged.
Interpretation
Entrepreneurs must create an environment that fosters creativity and allows for the questioning of norms.
Anita Roddick emphasizes the importance of cultivating a creative atmosphere within organizations, particularly for entrepreneurs. By establishing open structures, leaders can encourage team members to challenge conventional thinking and bring forward innovative ideas, which is essential for success in any entrepreneurial venture.
In practice
In a business seminar to inspire entrepreneurs.
I am still looking for the modern equivalent of those Quakers who ran successful businesses and made money because they offered honest products and treated their people decently . . . This business creed, sadly, seems long forgotten.
I started The Body Shop in 1976 simply to create a livelihood for myself and my two daughters, while my husband, Gordon, was trekking across the Americas. I had no training or experience and my only business acumen was Gordon's advice to take sales of £300 a week. Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking.
If you think you're too small to have an impact, try going to bed with a mosquito.
But if you can create an honorable livelihood, where you take your skills and use them and you earn a living from it, it gives you a sense of freedom and allows you to balance your life the way you want.
Quite apart from anything else, my experience is trying to change things for the better makes you feel better, healthier. Humans are communicative animals: when you do good in a community, the benefits eventually get back to you.
First, you have to have fun. Second, you have to put love where your labour is. Third, you have to go in the opposite direction to everyone else.
Most discussions of decision making assume that only senior executives make decisions or that only senior executives' decisions matter. This is a dangerous mistake.
Since it has pleased Providence to place me in this station, I shall do my utmost to fulfil my duty towards my country; I am very young and perhaps in many, though not in all things, inexperienced, but I am sure that very few have more real good will and more real desire to do what is fit and right than I have.
I'm so proud to see that I went through an era when it wasn't popular to be an African-American quarterback. Then, to see how things have turned around. It's not about the African-American quarterback. It's about the quarterback who has an ability to do everything.
There's some evidence that if you're recruiting, you tend to recruit a mini-me. Then you have a very comfortable group round a table. You all think alike. You agree. People are arguing that the banking crisis was because too many of the relevant bodies were thinkalikes, and that if they'd had more diversity, maybe it wouldn't have happened.
I was raised with traditional stories of leadership: Robert E. Lee, John Buford at Gettysburg. And I also was raised with personal examples of leadership. This was my father in Vietnam. And I was raised to believe that soldiers were strong and wise and brave and faithful; they didn't lie, cheat, steal, or abandon their comrades.
By altering his arrangements and changing his plans, the skillful general keeps the enemy without definite knowledge. By shifting his camp and taking circuitous routes, he prevents the enemy from anticipating his purpose. At the critical moment, the leader of an army acts like one who has climbed up a height and then kicks away the ladder behind him.
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