Brian Grazer

Curiosity at work isn't a matter of style. It's much more powerful than that. If you're the boss, and you manage by asking questions, you're laying the foundation for the culture of your company or your group. You're letting people know that the boss is willing to listen.

You have to trust yourself, not research. Not testing. Testing helps, but you have to trust your own taste. If your taste says something isn't any good, don't let research rationalize that out of its own truth.

Asking for people's help - rather than directing it - is almost always the smart way of doing things, regardless of the stakes.