C. K. Prahalad

The real source of market promise is not the wealthy few in the developing world, or even the3 emerging middle-income consumers. It is the billions of aspiring poor who are joining the market economy for the first time.

If we stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value conscious consumers, a whole new world of opportunity will open up.

If your aspirations are not greater than your resources, you’re not an entrepreneur.

Strategy is about stretching limited resources to fit ambitious aspirations.