The real source of market promise is not the wealthy few in the developing world, or even the3 emerging middle-income consumers. It is the billions of aspiring poor who are joining the market economy for the first time.
C. K. PrahaladRead
If your aspirations are not greater than your resources, you’re not an entrepreneur.
Interpretation
What this quote means
Entrepreneurs must aim higher than their current resources to succeed.
This quote emphasizes the mindset of entrepreneurs, suggesting that true entrepreneurial spirit requires one to dream and aspire beyond what is readily available or known. It highlights that innovation and success come from striving for greater ambitions and leveraging what one has to create new opportunities.
Themes
EntrepreneurshipAspirationResourcesSuccessInnovation
In practice
Example use cases
This quote can be shared during a business seminar to inspire aspiring entrepreneurs.
More from C. K. Prahalad
All quotes →If we stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value conscious consumers, a whole new world of opportunity will open up.
C. K. PrahaladRead
Strategy is about stretching limited resources to fit ambitious aspirations.
C. K. PrahaladRead
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