The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes o….

When I was research head of General Motors and wanted a problem solved, I'd place a table outside the meeting room with a sign: "Leave slide rules he….

99 percent of success is built on failure..

If I want to stop a research program I can always do it by getting a few experts to sit in on the subject, because they know right away that it was a….

The world hates change, yet it is the only thing that has brought progress..

The price of progress is trouble..

If you're doing something the same way you have been doing it for ten years, the chances are you are doing it wrong..

You can't have a better tomorrow if you are thinking about yesterday all the time..

Every great improvement has come after repeated failures. Virtually nothing comes out right the first time. Failures, repeated failures, are finger p….

This problem, too, will look simple after it is solved..

Thinking is one thing no one has ever been able to tax..

The whole fun of living is trying to make something better..

Modern psychology teaches that experience is not merely the best teacher, but the only possible teacher.. There is no war between theory and practice….

The opportunities of man are limited only by his imagination. But so few have imagination that there are ten thousand fiddlers to one composer..

A research problem is not solved by apparatus; it is solved in a man's head..

Learn how to fail intelligently..

Whenever you look at a piece of work and you think the fellow was crazy, then you want to pay some attention to that. One of you is likely to be, and….

Failures, repeated failures, are sign-posts on the road to achievement. The only time you don't want to fail is the last time you try something (and ….

Research is industrial prospecting. The oil prospectors use every scientific means to find new paying wells. Oil is found by each one of a number of ….

You are always too late with a development if you are so slow that people demand it before you yourself recognize it. The research department should ….

The future can be anything we want it to be, providing we have the faith and that we realize that peace, no less than war, required blood and sweat a….