In terms of the actual curriculum for management education, my own view is very simple-minded: The world is incredibly complex, it changes all the ti….

The idea that you will make the right decision every time is very unlikely..

Ownership is not limited to material things. It can also apply to points of view. Once we take ownership of an idea - whether it’s about politics or ….

Big Data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claim….

We all want explanations for why we behave as we do and for the ways the world around us functions. Even when our feeble explanations have little to ….

We are all far less rational in our decision-making than standard economic theory assumes. Our irrational behaviors are neither random nor senseless:….

Even the most analytical thinkers are predictably irrational; the really smart ones acknowledge and address their irrationalities..

One of the big lessons from behavioral economics is that we make decisions as a function of the environment that we're in..

Giving up on our long-term goals for immediate gratification, my friends, is procrastination..

With everything you do, in fact, you should train yourself to question your repeated behaviors..

Marketing is all about providing information that will heighten someone's anticipated and real pleasure..

People are irrational - and predictably so..

The things that motivate us are to help other people, to feel that we're useful, to feel that we're getting better, to feel that we are kind of livin….

The major thing that holds you back when you're trying to change a bad habit like eating, smoking, or drinking too much is your belief you are out of….

Money is all about opportunity cost. Every time you spend on something, that's something you can't spend on something else..

It is true that from a behavioral economics perspective we are fallible, easily confused, not that smart, and often irrational. We are more like Home….

You can think about life as a battle between you and a doughnut shop. The doughnut shop wants you to eat another doughnut and pay the money, and you ….

It is helpful to think of people as having two fundamental motivations: the desire to see ourselves as honest, good people, and the desire to gain th….

In a world where everyone is behaving honestly, any dishonesty constitutes a big infraction. But, in a world where many people are behaving dishonest….

Because cheating is easier when we can justify our behavior, people often cheat in small amounts: We can come up with an excuse for stealing Post-It ….

If you get people to feel that they are putting something, that they are creating it and so on, their love for the project would increase. The more s….