Good designers must always be avant-gardists, always one step ahead of the times. They should – and must – question everything generally thought to b….

Good design is thorough, down to the last detail..

Nothing works without details. They are everything, the baseline of quality.

Good design is innovative 2. Good design makes a product useful 3. Good design is aesthetic 4. Good design makes a product understandable 5. Good….

Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful..

My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are ever….

Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not burdened w….

One of the most significant design principles is to omit the unimportant in order to emphasize the important..

You cannot understand good design if you do not understand people; design is made for people..

Good design means as little design as possible..

Design should not dominate things, should not dominate people. It should help people. That's its role..

Good design is thorough down to the last detail - Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect t….

Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always different..

People react positively when things are clear and understandable..

A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes….

I am troubled by the devaluing of the word 'design’. I find myself now being somewhat embarrassed to be called a designer. In fact I prefer the Germa….

Question everything generally thought to be obvious..

Design is a thinking process that starts in the head and with sketches. Thinking cannot be done by a computer..

Having small touches of colour makes it more colourful than having the whole thing in colour..

We designers, we don't work in a vacuum. We need business people. We are not the fine artists we are often confused with..

Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated..