Good design is thorough down to the last detail - Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
Dieter RamsRead
You cannot understand good design if you do not understand people; design is made for people.
Interpretation
What this quote means
Good design requires an understanding of the needs and behaviors of people.
Dieter Rams emphasizes that successful design is fundamentally about people. To create effective designs, one must grasp not only aesthetic elements but also the preferences and behaviors of users, indicating that empathy and human insight are crucial in the design process.
Themes
DesignPeopleUnderstandingEmpathyBehavior
In practice
Example use cases
A designer can use this quote during a presentation on the importance of user-centered design.
More from Dieter Rams
All quotes βMy goal is to omit everything superfluous so that the essential is shown to best possible advantage.
Dieter RamsRead
Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.
Dieter RamsRead
Design should not dominate things, should not dominate people. It should help people. That's its role.
Dieter RamsRead
My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are everything, the baseline of quality.
Dieter RamsRead
Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always different.
Dieter RamsRead
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Design principle: Take things away until the design breaks, then put that last thing back in.
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The role of designers and product makers is to really become much better editors. What kind of functionality is actually needed - and truly delightful - to consumers? Remove all the extraneous stuff.
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We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh, it looks like the last one; can't we make it look different?' Well no, there's no reason to.
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I am passionate about what design can do - how far it can support the new ideas and the new ways of living of this 21st Century. Good design accelerates this exciting future where manufacturing is local, materials and processes are cradle to cradle, business models are both socially and financially driven.
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