When something's made in the smallest volume - as a one-off couture piece - or in large quantities, deep care is critical to determine authentic, successful design and, ultimately, manufacture.
Jonathan IveRead
It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage.
Interpretation
What this quote means
Design skills are essential, and practical experience is often overlooked in education.
Jonathan Ive emphasizes the importance of hands-on experience in design, suggesting that mere technical skills in software can make poorly conceived designs appear attractive. He points out a troubling gap in design education, where students may spend years learning without actually creating anything tangible, potentially hindering their ability to innovate and succeed in the field.
Themes
DesignEducationExperienceCreativitySoftware
In practice
Example use cases
During a design workshop, you can use this quote to spark conversation about the practical aspects of design education.
More from Jonathan Ive
All quotes →I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet.
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I'm always focussed on the actual work, and I think that's a much more succinct way to describe what you care about than any speech I could ever make.
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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We say no to a lot of things so we can invest an incredible amount of care on what we do.
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Goal we've always had for design at Apple is to create solutions that are inevitable.
Jonathan IveRead
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My goal is to omit everything superfluous so that the essential is shown to best possible advantage.
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