For me, it's not about being the best designer. I'm interested in being the best partner. The best collaborator.
Yves BeharRead
I am passionate about what design can do - how far it can support the new ideas and the new ways of living of this 21st Century. Good design accelerates this exciting future where manufacturing is local, materials and processes are cradle to cradle, business models are both socially and financially driven.
Interpretation
The quote emphasizes the transformative power of design in shaping the future of living and manufacturing.
Yves Behar's quote highlights the importance of design in facilitating innovative ideas and sustainable practices in the 21st century. He believes that good design not only supports local manufacturing and sustainable materials but also promotes business practices that are socially responsible and financially viable, thereby accelerating a positive future.
In practice
In a design conference to illustrate the role of design in social change.
For me, it's not about being the best designer. I'm interested in being the best partner. The best collaborator.
The role of designers and product makers is to really become much better editors. What kind of functionality is actually needed - and truly delightful - to consumers? Remove all the extraneous stuff.
I think every business, really, has a unique reason for being, unique assets, unique attributes, a unique history. And that can be turned into a very attractive design story, essentially, that consumers can relate to.
My goal is to omit everything superfluous so that the essential is shown to best possible advantage.
Often the most important moment in the design process is figuring out what the right question is.
Design must be an innovative, highly creative, cross-disciplinary tool responsive to the needs of men. It must be more research-oriented, and we must stop defiling the earth itself with poorly-designed objects and structures.
Form must never trump function. Some objects are made to look so smooth, you don't know where to pick them up or how to turn them on. If I'm designing a garlic press or cheese grater, I need my hand to fit comfortably on it. I like to know, instinctively, how to use it.
Content precedes design. Design in the absence of content is not design, it's decoration.
Design needs to be plugged into human behavior. Design dissolves in behavior.
Subscribe for the occasional hand-picked quote. No noise.